Phone: 07725 822814
Andy is passionate about the power of great brands and their ability to build equity value and transform businesses through the people within the organisation. He's known for his calm and collected approach and an ability to align teams together for a faster and more profitable implementation of their brand strategy.
Andy joined Shirlaws in 2011, attracted by their philosophy and attitude, which reflected his own approach to helping owners unlock the hidden potential in their businesses.
Brands, teams and customer interaction connect a business career that has spanned a number of sectors. Andy has held senior commercial roles with blue chip corporate brands (including Land Rover, AXA and Taylor Woodrow), as well as leadership roles in SME and mid-tier businesses.
Throughout his career, Andy has consistently brought together and developed successful, high performing teams which have delivered significant growth in profitability whilst at the same time rapidly improving customer service metrics. More recently, as MD of a mid-sized business in the new media world, Andy helped numerous business owner clients and family enterprises to deliver outstanding customer experiences that drove up their revenues.
Andy is an inspirational presenter, experienced in producing and delivering large scale, motivational conferences that influence cultural change across organisations. He has lectured at Cranfield University and has spoken at numerous industry seminars during his varied career. Having graduated in Business Administration from Bath University, he has more recently been made a Fellow of the Institute of Marketing.
Married with four energetic kids, Andy lives in a delightful village near Solihull and is a keen golfer when time permits, and appreciates both smooth coffee and fine wine!